EFFECTIVE MARCH 1, 2017
WHAT INFORMATION IS COLLECTED
The following are the types of information we may collect:
Personally identifiable information is collected when you submit it voluntarily when placing an order or as part of any other communication you may choose to send to Serial Siren when using our Website services. Information you submit may include things such as your name, mailing address, email address, phone number, date of birth, gender, credit card number, and the content of any messages or instructions you may send.
At other times, Serial Siren may collect information such as browser type, Dynamic Host Control Protocol or static (IP) address, “click stream” data, and similar non-personally identifiable information. At times, we may aggregate non-personal information about you and other customers who visit certain areas of our Website. These types of information do not generally identify or relate to you as an individual, and we will not seek to associate these types of information with you as an individual. Please understand, however, that others might seek to do so and we cannot guarantee that parties with whom we may share such information will not succeed in re-identifying or associating non-personal information with particular individuals.
We log data on which pages a visitor views, the time spent at our Website, the websites visited just before and just after our Website, and the advertisements and promotions users view and how they respond to them. This tracking information is used for general Internet tracking and marketing purposes. It is not generally associated with any personally identifiable information.
Electronic Communications. When you open emails from us, our service providers may log and store such information. We may also keep records of various communications regarding the types of products and services that you indicate are of interest to you via your response to email. You will always have the option to opt-out of such communications by clicking an “unsubscribe” link.
HOW WE COLLECT INFORMATION
We may collect information from you in several different areas on the Website, including, without limitation, those described below.
Cookies and Tracking Technology:
HOW YOUR INFORMATION IS USED
We use the information you submit to process your order, provide customer service and make other products and services available to our customers and prospective customers. Occasionally, we may also use the information you submit to notify you about important changes to our Website, new services and special offers we think you will find valuable. You may receive e-mails notifying you when products go on sale.
We use your personal information to send you order confirmations. In such cases, you should receive via e-mail an order confirmation within moments of placing your order. From time-to-time you may receive e-mail surveys to rate the quality of products you have purchased, to tell us what improvements to make to Serial Siren and our services. We may also use your personal information to notify you of special offers.
Additional uses of your non-personal and personal information will allow us to tailor products and services specific to your needs, to help organize and manage your customer relationship and our business, to conduct business, to provide you with customer and member support, to perform functions that are described to you at the time of collection, and to enforce our Website’s Terms and Conditions.
We may also use non-personal aggregate information to improve our Website. For example, our Internet Service Providers may report to us that there were a particular number of visitors to a certain area of our Website, or that a certain number of men or a certain number of women completed our registration form in particular areas of our Website. Such information may also be used to analyze the effectiveness of our business and advertising models.
Serial Siren.com uses the services of independent companies to provide certain services to you, including, without limitation, Website hosting services, credit and debit card processing, order fulfillment, marketing and advertising services, and Internet connectivity services (“Internet Service Providers”). We may share your personal information with the Internet Service Providers as appropriate for purposes relating to the services delivered via our Website but not for other purposes.
Occasionally, we make our postal or email mailing list (names and addresses only) and general shopping activity available to select companies whose products we believe will be of interest to you or complementary to our product lines.
We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agency; (c) establish or exercise our legal rights; (d) protect the property or safety of our company and employees, contractors, vendors, and suppliers; (e) defend against legal claims; (f) help with internal and external investigations, including protecting against fraud; or (g) as otherwise required by law or permitted by law. We may disclose your information in connection with the sale or merger of Serial Siren or any transaction that involves the sale or assignment of some or all of our assets.
We may use a third-party network advertiser to serve advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity.
LINKS TO THIRD-PARTY WEBSITES
Serial Siren makes reasonable efforts to ensure that our Internet Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Only our authorized personnel and our Internet Service Providers who perform legitimate business functions for Serial Siren are authorized to access your personal information.
Notwithstanding our efforts, the Internet and online services have inherent security risks. Serial Siren cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access services on this Website or online service.
DATA RETENTION PERIODS
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at Service@SerialSiren.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. In addition, we may retain and continue to use indefinitely all information contained in your communications to other users of our Website posted to public or semi-public areas of the Website.
OTHER SOCIAL MEDIA WEBSITES, AND BLOGS
We cannot ensure the security of any information you choose to make public on social media sites. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from our blog or community forum, contact us at Service@SerialSiren.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
GENERAL AUDIENCE WEBSITE NOT DIRECTED TOWARD CHILDREN
This Website is a general audience Website. Our content is neither directed toward minors nor children who are under the age of 13. We do not knowingly collect personal information from children under the age of 13. Parents who have questions about personal information that they suspect may have been submitted by a child under the age of 13 should email us at Service@SerialSiren.com.
ACCESS TO PERSONAL INFORMATION AND CONSENT TO TRANSFER
You may notify us at any time if you do not wish us to continue to share your information with our marketing partners (any information previously shared with them may result in continued communications from those parties pursuant to their own privacy policies). You may also notify us if you wish to be removed from our email and postal mailing for our own marketing. To request either form of removal, contact us with your instructions by mail, email or phone or at:
P.O. Box 841
1 Regent Street, Norwalk, CT 06855
YOUR CALIFORNIA PRIVACY RIGHTS
Serial Siren will not share any personal information about you with outside third-parties for their direct marketing purposes to the extent prohibited by California law, unless you agree otherwise as authorized by your prior written consent.
California residents have the right to request information from Serial Siren regarding the manner that we may share personal information with affiliated companies and third parties for their direct marketing purposes. To find out what and how we share such information, you may send us an e-mail request at Service@SerialSiren.com or mail a request to: Privacy Officer, Carolyn Donahue, and receive the following information:
The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, if any;
The names and addresses of the third parties who received information for their direct marketing purposes;
Examples of the products and services subject to the third-parties’ direct marketing programs, if the nature of the third parties’ business cannot be determined from their names.